When you understand human behavior, everything becomes clear

In the dizzying blur of mass information, we are a focusing lens. We provide industry leading market research services and consultancy with decades of experience.

Press Release
Richard Bordenave joins PRS IN VIVO
as Chief Behavioral Officer

Leading packaging, NPD and shopper activation consultancy, PRS IN VIVO today announces the appointment of Richard Bordenave as global Chief Behavioral Officer, with a mission to unlock the value of behavioral science at scale for its consumer-packaged goods (CPG) clients.

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Press Release
PRS IN VIVO Earns 2023 Great Place To Work Certification™

PRS IN VIVO USA is proud to be Certified™ by Great Place To Work®. The prestigious award is based entirely on what current employees say about their experience working at PRS IN VIVO.

The 2023 Global Shopper Survey

Discover the latest insights on shopper behavior with the 2023 Global Shopper Survey. Our study, based on a survey of 6,000 shoppers worldwide, uncovers the four biggest habit loops shaping FMCG purchases today.

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We provide behavioral consultancy in 3 areas of expertise.



We are world leaders in packaging optimization & evaluation: maximize packaging performance through effective screening, development and validation.


Omnichannel & shopper activation

From omnishopper journey exploration & behavior understanding to in-context evaluation of your shopper activation (shelf layout, POSM)


New product development

In post-TV age, package is #1 touchpoint for new products. Don’t hide too long behind a rational concept. Execute early, break silos and go more holistic sooner in the process.

We evaluate the pack, concept and product.

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Decades of experience in observing shoppers and consumers has helped our clients drive better business outcomes.

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