When you understand human behavior, everything becomes clear
In the dizzying blur of mass information, we are a focusing lens. We provide industry leading market research services and consultancy with decades of experience.
Solutions
We provide behavioral consultancy in 3 areas of expertise.

Restage
Packaging
We are world leaders in packaging optimization & evaluation: maximize packaging performance through effective screening, development and validation.

Multi-channel
Omnichannel & shopper activation
From omnishopper journey exploration & behavior understanding to in-context evaluation of your shopper activation (shelf layout, POSM)

NPD
New product development
In post-TV age, package is #1 touchpoint for new products. Don’t hide too long behind a rational concept. Execute early, break silos and go more holistic sooner in the process.
We evaluate the pack, concept and product.
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More than 100 of the world’s most successful brands trust our insights and expertise
Decades of experience in observing shoppers and consumers has helped our clients drive better business outcomes.

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