When you understand human behavior, everything becomes clear
In the dizzying blur of mass information, we are a focusing lens. We provide industry leading market research services and consultancy with decades of experience.
PRS IN VIVO USA is proud to be Certified™ by Great Place To Work®. The prestigious award is based entirely on what current employees say about their experience working at PRS IN VIVO.
Discover the latest insights on shopper behavior with the 2023 Global Shopper Survey. Our study, based on a survey of 6,000 shoppers worldwide, uncovers the four biggest habit loops shaping FMCG purchases today.
Our industry-leading algorithm and unparalleled in-house expertise deliver strategic and actionable design screening in just 48 hours.
Set yourself up for success at the validation stage by gaining speed & confidence in your design process.
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The BVA Family (formerly BVA Group) announced today the launch of PRS IN VIVO Australia, further expanding its pioneering FMCG behavioral science consultancy in APAC. The new office reflects the growing global needs of FMCG clients in the region.
We provide behavioral consultancy in 3 areas of expertise.
We are world leaders in packaging optimization & evaluation: maximize packaging performance through effective screening, development and validation.
Omnichannel & shopper activation
From omnishopper journey exploration & behavior understanding to in-context evaluation of your shopper activation (shelf layout, POSM)
New product development
In post-TV age, package is #1 touchpoint for new products. Don’t hide too long behind a rational concept. Execute early, break silos and go more holistic sooner in the process.
We evaluate the pack, concept and product.
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More than 100 of the world’s most successful brands trust our insights and expertise
Decades of experience in observing shoppers and consumers has helped our clients drive better business outcomes.