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When you understand human behavior, everything becomes clear

In the dizzying blur of mass information, we are a focusing lens. We provide industry leading market research services and consultancy with decades of experience.

Blog
How to remain competitive in a context of rising raw material prices and rising wages?

By asking this question, we want to understand whether these price increases have cyclical or structural causes, we want to understand the expectations of French consumers and, above all, to outline solutions for our clients.

Blog
The next generation of package design screening combines artificial and human intelligence

The future is supervised machine learning, trained with behavioral consumer data. When a brand launches a new product or wants to redesign a current one, they’ll likely have a lot of different options to assess and test.

News
PRS IN VIVO unveils new “Behavior First” brand identity

PRS IN VIVO, the world’s leading research consultancy in packaging, shopper experience and new products, today announces the launch of a refreshed brand identity, developed in partnership with international design consultancy, Elmwood.

Blog
3 reasons why measuring behavior over purchase intent sells more products

Brands today are facing more pressure to move fast and manufacture cheap. But what we’ve learned is that when brands move for the wrong reasons, they leave their audience behind.

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Solutions

We provide behavioral consultancy in 3 areas of expertise.

Restage

Packaging

We are world leaders in packaging optimization & evaluation: maximize packaging performance through effective screening, development and validation.

Multi-channel

Omnichannel & shopper activation

From omnishopper journey exploration & behavior understanding to in-context evaluation of your shopper activation (shelf layout, POSM)

NPD

New product development

In post-TV age, package is #1 touchpoint for new products. Don’t hide too long behind a rational concept. Execute early, break silos and go more holistic sooner in the process.

We evaluate the pack, concept and product.

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More than 100 of the world’s most successful brands trust our insights and expertise

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Decades of experience in observing shoppers and consumers has helped our clients drive better business outcomes.

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