When you understand human behavior, everything becomes clear
In the dizzying blur of mass information, we are a focusing lens. We provide industry leading market research services and consultancy with decades of experience.
By asking this question, we want to understand whether these price increases have cyclical or structural causes, we want to understand the expectations of French consumers and, above all, to outline solutions for our clients.
The future is supervised machine learning, trained with behavioral consumer data. When a brand launches a new product or wants to redesign a current one, they’ll likely have a lot of different options to assess and test.
PRS IN VIVO, the world’s leading research consultancy in packaging, shopper experience and new products, today announces the launch of a refreshed brand identity, developed in partnership with international design consultancy, Elmwood.
Brands today are facing more pressure to move fast and manufacture cheap. But what we’ve learned is that when brands move for the wrong reasons, they leave their audience behind.
We provide behavioral consultancy in 3 areas of expertise.
We are world leaders in packaging optimization & evaluation: maximize packaging performance through effective screening, development and validation.
Omnichannel & shopper activation
From omnishopper journey exploration & behavior understanding to in-context evaluation of your shopper activation (shelf layout, POSM)
New product development
In post-TV age, package is #1 touchpoint for new products. Don’t hide too long behind a rational concept. Execute early, break silos and go more holistic sooner in the process.
We evaluate the pack, concept and product.
Stay up to date
More than 100 of the world’s most successful brands trust our insights and expertise
Decades of experience in observing shoppers and consumers has helped our clients drive better business outcomes.