About us
PRS IN VIVO, with decades of experience, conducts world class research globally for hundreds of the world’s most forward-thinking companies.
PRS revolutionised the packaging research industry through the use of innovative eye-tracking technology.
In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available.
In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.

what we value
Our mission
PRS IN VIVO offers insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice.
We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.
Truly global
We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.
Our team
Our values are at the core of everything we do.
Our process, service offerings and our company culture. Meet our passionate team.

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