About us
PRS IN VIVO, with decades of experience, conducts world class research globally for hundreds of the world’s most forward-thinking companies.
PRS revolutionised the packaging research industry through the use of innovative eye-tracking technology.
In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available.
In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.

what we value
Our mission
PRS IN VIVO offers insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice.
We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.
Truly global
We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.
Our team
New York, USA
Managing Director, US
Richard Bell
33 West 46th Street, Suite 800
NY, NY 10036
United States
Richard.Bell@prs-invivo-group.com
+ 1 203.957.4410
Paris, France
Chief Executive Officer
Olivier Blanchet
123 Boulevard de Grenelle
75015 Paris
France
olivier.blanchet@prs-invivo-group.com
+ 33 6 29 73 13 68
Shanghai, China
VP Associate Director Asia
Sophie Mahé
Room 762, 7 / F, Jiadi Center, 968 Beijing West Road
Jing an District, Shanghai, 200041
China
Sophie.Mahe@prs-invivo-group.com
86-18521728314
Toulouse, France
SVP, Senior VP Leader of CX
Nathalie Suquet
75, rue Saint Jean BP 53110
31131 Balma Cedex
France
Nathalie.Suquet@prs-invivo-group.com
+33 5 67 20 28 00
Hamburg, Germany
Head of Germany
Thomas Deneke
Spitalerstraße 32
20095 Hamburg
Germany
thomas.deneke@prs-invivo-group.com
+49 40 808 195 405
Fr Studienteilnehmer: 040 808 195 403
Milan, Italy
Head of Italy
Gianluca Sacchet
1, Via Vitruvio
20124 Milano
Italy
Gianluca.Sacchet@prs-invivo-group.com
+ 39 393 30 64 012
Singapore
VP Associated Director Asia
Sophie Mahé
WeWork Beach Centre
Room 03-104
15 Beach Rd #02-01
Singapore 189677
Sophie.Mahe@prs-invivo-group.com
+86 138 1739 1329
Geneva, Switzerland
Head of Switzerland
Olivier Bardin
Avenue des Morgines 12
1213 Petit-Lancy, Geneva
Switzerland
O.Bardin@prs-invivo-group.com
+41 22 591 1602
London, UK
Senior VP Market Dev, UK
Andy Rushforth
Room 1.04 Eastside
Kings Cross Station, N1C 4AX
United Kingdom
Andy.Rushforth@prs-invivo-group.com
+44 78148 52089

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