Who we are
About Our Company
PRS IN VIVO, with nearly 50 years of experience, conducts world class research globally for hundreds of the world’s most forward-thinking companies.
PRS, founded in 1972, revolutionized the packaging research industry through the use of innovative eye-tracking technology.
In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of Behavioral Science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available.
In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.
what we value
PRS IN VIVO helps marketers to improve shopper and consumer experiences, enhance people’s lives and contribute to a better world.
what we do
PRS IN VIVO offers insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice.
We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.