About Us


Our Vision

PRS IN VIVO helps marketers to improve shopper and consumer experiences, enhance people’s lives and contribute to a better world.

Our Mission

PRS IN VIVO offers insight & consultancy, grounded in behavioral science, to accurately understand, predict & influence consumer choice.

We help clients succeed through the passion & engagement of our team, our constant pursuit of best-in-class expertise & our trusted, proven, innovative & agile solutions.

Our Team

Our talented team drives success at PRS IN VIVO. Here is an introduction to our Executive Team.

Olivier Blanchet


Emilie Boutes

Chief Innovation Officer


Karen Gombault


Andy Rushforth

Senior VP Market Development, UK
Our talented team drives success at PRS IN VIVO. Here is an introduction to our Executive Team.

Sophie Mahé

Associate Director APAC

Christian Dössel

Vice President Client Development & Country Manager, Germany

Lonneke de Roo

Vice President, Client Development Qualitative, Switzerland

Our Story

PRS IN VIVO, with over 45 years of experience, conducts world class research globally for hundreds of the world’s most forward thinking companies.

PRS, founded in 1972, revolutionized the packaging research industry through the use of innovative eye-tracking technology.  In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of Behavioral Science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience.  Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available.

In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group. 

BVA Group, a research and consulting practice focused on the consumer and the shopping experience, with over 900 associates world-wide, is ranked in the top 20 among global agencies.  It has been rooted from its inception in the use of Behavioral Science to innovatively bring data to life, and through a deep understanding of the customer experience, successfully identify the strategies that drive brand performance and customer growth.

As the largest research consultancy within the BVA Group, PRS IN VIVO brings unrivaled technology, innovation and a compelling competitive advantage to the world’s leading companies.