AI Pack Screener
Is an early-stage packaging design screening tool that offers a unique combination of Artificial Intelligence and human expertise to deliver accurate results and insights rooted in real shopper behavior.
Core benefits of AI Pack Screener 2.0:
Behavioral Science
Robust Algorithm trained by over 30,000 records of behavioural consumer data, with indicative KPIs for in-market sales.
Viz.AI™:
Combining AI with image recognition technology, this agile new feature accurate prediction of on-shelf visibility and pack viewing patterns.
Robust and agile understanding of their on-shelf performance confirmed by extensive parallel testing with PRS IN VIVO Eye Tracking.
The Human Advantage
PRS IN VIVO expert assessment overcome the limitations of AI, offering a holistic perspective and integrate dimensions and strategies.
Visceral Sprint:
A fully automated survey for rapid design exposure, capturing visceral shopper reactions.
Combined with focused, automated reporting for highly actionable insights delivered at speed.
Holistic & Actionable
Integration of specific probes tailored to your design objectives and overall brand positioning.
Case Study
In 2020, PRS IN VIVO assessed three potential design routes for COLLIDE, the first energy drink based on collagen as the main ingredient.
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Discover our other products
See through a number of packaging design routes via our unique blend of human and artificial intelligence.
See through shopper reactions and effortlessly validate your packaging design ideas, rooted in Behavioral Science principles.
See through consumer’s reactions to a product experience at early stage or final validation, also connecting the product to the concept for a higher efficiency.
See through new products with highest market potential, at early stage or final validation.
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