AI Pack Sprint
The AI Pack Sprint is the only tool of its kind to combine Artificial Intelligence with Human Expertise for agile and confident packaging design screening.
Core benefits of AI Pack Sprint:
Rooted in Consumer Behavior
Our advanced algorithm enables the most agile design screening, accurately determining success probability rates across key KPIs, based on over 30.000 records of behavioural consumer data
Viz.AI™:
Combining AI with image recognition technology, this agile new feature accurate prediction of on-shelf visibility and pack viewing patterns.
Robust and agile understanding of their on-shelf performance confirmed by extensive parallel testing with PRS IN VIVO Eye Tracking.
The Human Advantage
The success of packaging designs depends on context and individual objectives: PRS IN VIVO Experts review each design systematically, integrating core components of our world-leading, proprietary pack assessment approach
Holistic & Actionable
Rooted in 50+ years experience, our strategic Expert feedback provides a holistic perspective, integrating key components specific to each brand’s positioning, strategy and design objectives.
Key Benefits:
In as little as 48 hours, we provide the speed and confidence to screen down a range of packaging design routes enabling your teams to move from A to B with agility and confidence.
Screening pack designs earlier in the process significantly improves your chances of in-market success.
Case Study
In 2020, PRS IN VIVO assessed three potential design routes for COLLIDE, the first energy drink based on collagen as the main ingredient.
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Discover our other products
See through a number of packaging design routes via our unique blend of human and artificial intelligence.
See through shopper reactions and effortlessly validate your packaging design ideas, rooted in Behavioral Science principles.
See through consumer's reactions to a product experience at an early stage or final validation, also connecting the product to the concept for higher efficiency.
See through new products with the highest market potential, at an early stage or final validation.
PRS IN VIVO's Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.
Activation LAB™ tests your activation ideas by observing shoppers' actual behavior to validate the impact of retail marketing decisions before going to market.
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