In-Context Research

Today’s commercial realities include a host of shopping choices and channels that extend from digital shopping to traditional retail. “Shopper Reality” cannot exist independent of this context.

Next Generation In-Context Research builds on our legacy of experience and innovation helping clients to better understand this complex relationship between consumers and the brands they love.  These insights enable our clients to define strategies that influence choice and drive brand growth.

In this re-imaged approach, we infuse Behavioral Science and technology into all aspects of the shopper experience in real environments, both in the e-Commerce digital space and in the traditional brick and mortar, in a simplified, flexible and modular manner.​

Within the behavioral framework, we utilize multiple technologies including AI to predict consumer outcomes, a non-intrusive biometric bracelet to measure emotion, and enhanced eye-tracking technology to develop precise recommendations to drive consumer behavior.