In-Context Research
Today’s commercial realities include a host of shopping choices and channels that extend from digital shopping to traditional retail. “Shopper Reality” cannot exist independent of this context.
Our research can include:
Next generation In-Context Research
Next generation In-Context Research builds on our legacy of experience and innovation helping clients to better understand this complex relationship between consumers and the brands they love. These insights enable our clients to define strategies that influence:
Consumer choice.
Drive brand growth.
Infuse behavioral science and technology
In this re-imaged approach, we infuse behavioral science and technology into all aspects of the shopper experience in real environments, both in the e-Commerce digital space and in the traditional brick and mortar, in a simplified, flexible and modular manner.
E-Commerce.
Traditional brick and mortar.
Behavioral framework
Within the behavioral framework, we utilize multiple technologies including AI to predict consumer outcomes, a non-intrusive biometric bracelet to measure emotion, and enhanced eye-tracking technology to develop precise recommendations to drive consumer behavior.
Artificial intelligence to predict consumer outcomes.
Non-intrusive biometric bracelet and enhanced eye-tracking technology.
Discover our other products
See through a number of packaging design routes via our unique blend of human and artificial intelligence.
See through shopper reactions and effortlessly validate your packaging design ideas, rooted in Behavioral Science principles.
See through consumer's reactions to a product experience at an early stage or final validation, also connecting the product to the concept for higher efficiency.
See through new products with the highest market potential, at an early stage or final validation.
PRS IN VIVO's Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.
Activation LAB™ tests your activation ideas by observing shoppers' actual behavior to validate the impact of retail marketing decisions before going to market.
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