Today’s commercial realities include a host of shopping choices and channels that extend from digital shopping to traditional retail. “Shopper Reality” cannot exist independent of this context.
Our research can include:
Next generation In-Context Research
Drive brand growth.
Infuse behavioral science and technology
Traditional brick and mortar.
Artificial intelligence to predict consumer outcomes.
Non-intrusive biometric bracelet and enhanced eye-tracking technology.
Discover our other products
See through a number of packaging design routes via our unique blend of human and artificial intelligence.
See through shopper strategies in our best-in-class shopper facilities.
See through shopper reactions and effortlessly validate your packaging design ideas, rooted in Behavioral Science principles.
PRS IN VIVO's Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.
Activation LAB™ tests your activation ideas by observing shoppers' actual behavior to validate the impact of retail marketing decisions before going to market.