Inno Compass offers a flexible yet robust solution to pinpoint the ideas with highest market potential, while also providing clear direction on their execution, even from early iterations of the pack.
Behavioral and Holistic
Behavioral insights integrating context, immediate communication, and emotions. Concept, pack, price, shelving, and product alignment at an early stage.
Product alignment at an early stage.
Clear direction on their execution.
Great accuracy confirmed by parallel research.
360 parallel research.
Affordability and versatility made possible by automation and customization.
To provide a holistic and in-context evaluation across variables. By providing guidance on the best ideas and their execution, Inno Compass helps brands progress with agility, slashing their time to market.
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See through consumer’s reactions to a product experience at early stage or final validation, also connecting the product to the concept for a higher efficiency.
See through new products with highest market potential, at early stage or final validation.