INNO Compass
Inno Compass offers a flexible yet robust solution to pinpoint the ideas with highest market potential, while also providing clear direction on their execution, even from early iterations of the pack.
Advantages:
Behavioral and Holistic
Behavioral insights integrating context, immediate communication, and emotions. Concept, pack, price, shelving, and product alignment at an early stage.
Product alignment at an early stage.
Clear direction on their execution.
Predictive
Great accuracy confirmed by parallel research.
Great accuracy.
360 parallel research.
Flexible
Affordability and versatility made possible by automation and customization.
Agile automation.
Affordable customization.
To provide a holistic and in-context evaluation across variables. By providing guidance on the best ideas and their execution, Inno Compass helps brands progress with agility, slashing their time to market.
Discover our other products
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Activation LAB™ tests your activation ideas by observing shoppers' actual behavior to validate the impact of retail marketing decisions before going to market.
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