Inno Compass offers a flexible yet robust solution to pinpoint the ideas with highest market potential, while also providing clear direction on their execution, even from early iterations of the pack.
Behavioral and Holistic
Product alignment at an early stage.
Clear direction on their execution.
360 parallel research.
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See through a number of packaging design routes via our unique blend of human and artificial intelligence.
See through shopper strategies in our best-in-class shopper facilities.
See through shopper reactions and effortlessly validate your packaging design ideas, rooted in Behavioral Science principles.
PRS IN VIVO's Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.
Activation LAB™ tests your activation ideas by observing shoppers' actual behavior to validate the impact of retail marketing decisions before going to market.