InnoCompass

InnoCompass offers a flexible yet robust solution to pinpoint the ideas with highest market potential, while also providing clear direction on their execution, even from early iterations of the pack. ​ 

InnoCompass also offers additional plug-in solutions including :

  • Pricing
  • Range optimization
  • Shelving 
  • Volume forecasting 

to provide a holistic and in-context evaluation across variables. By providing guidance on the best ideas and their execution, InnoCompass helps brands progress with agility, slashing their time to market. ​ 

Advantages:

Behavioral
Behavioral insights integrating context, immediate communication, and emotions. ​
Holistic
Concept, pack, price, shelving, and product alignment at early stage​
Predictive
Great accuracy confirmed by parallel research ​
Flexible
Affordability and versatility​ made possible by automation and customization
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