INNOVATION
At PRS IN VIVO innovation has always been driven by two principles – our efforts are grounded in Behavioral Science in order to identify the ways consumers really make decisions and we are focused on providing value through outcomes that drive our clients’ business growth.
Our innovation process is fueled by the passion, energy and boundless curiosity of our associates to learn, evolve and be ahead of a rapidly changing retail environment.
Critical to the process is being able to consistently identify innovative tools and technologies that lead to continuous service improvements that result in a significant competitive advantage for our clients.
We use a laboratory approach to evaluate and test new technological approaches. We experiment, we trial, and when we are sure we have a significant value addition, we leverage it for our clients’ benefit. We use our own Shopper Labs as the ultimate proving ground for understanding shopper context.
Whether it’s enhanced eye tracking technology, the application of AI and machine learning to our extensive database, or embedding biometric feedback into our research process, we only embrace innovation that leads to greater efficiencies, smarter insights, and new discoveries.