Immersive Behavioral Consultancy Providing Bespoke Solutions for Omni Channel Success.
Most brands find the challenge of the Omni Channel Path-to-Purchase maddeningly complex. With over 70% of consumers shopping both online and in brick-and-mortar retail, knowing how and where to intercept and influence shopper behavior is key to driving growth in this competitive landscape.
Brands need a truly consultative approach to answering their unique questions: What are the digital and traditional touchpoints worth investing in? Which retailer partnerships should I prioritize? How do shoppers navigate differently in physical and online retailer environments? Are the shopper behaviors we observe in response to the global crisis durable, or will consumers revert to old habits after the pandemic subsides? What are the opportunities and threats for my legacy and new products online?
Brands who want to succeed in all retail channels need to understand their consumers’ online and in-store behaviors and habits, leverage consumers’ digital journeys, and uncover the drivers of influence that impact purchase choice. Whether the shopper makes a brick-and-mortar purchase or shops a retailer’s app, or orders through a delivery service like Instacart, applying a behavioral framework to the shopper journey will enable you to harness the Omni Channel Path-to-Purchase to increase engagement and drive sales.
We approach every OmniPath engagement as a bespoke behavioral exploration. We immerse ourselves in your unique shopper experiences, and apply best-in-class technologies to 360 Data, Big Data and Rich Data to synthesize the derived insights into actionable recommendations. Our consultative approach to de-coding consumer behavior through Omni Channel research enables marketers to map the digital Path-to-Purchase and identify opportunities to intervene and influence shopper choice.