Emotion is instinctive, and while it plays a role in all three moments of truth, it most strongly impacts the Second Moment of Truth, when the consumer experiences the product after purchase. It is a measure of satisfaction with the product and directly affects the decision to re-purchase, and therefore, drives brand growth.
Get closer to the moment of truth
Zero moment of truth
Get closer to moment of interaction.
Deep brand affiliation.
First moment of truth
Second moment of truth
Access moments for future purchases.
Build the future moments.
360-degree view of the role emotion
Discover our other products
See through a number of packaging design routes via our unique blend of human and artificial intelligence.
See through shopper strategies in our best-in-class shopper facilities.
See through shopper reactions and effortlessly validate your packaging design ideas, rooted in Behavioral Science principles.
PRS IN VIVO's Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.
Activation LAB™ tests your activation ideas by observing shoppers' actual behavior to validate the impact of retail marketing decisions before going to market.