Consumers make choices based on product promise, often conveyed through the package and product usage can either confirm their expectations or lead to disappointment. This emotional response to their experience will drive the decision for repeat purchase.
We have chosen a non-intrusive biometric technology to measure emotion and to quantify its effect in the decision process.
Our unique expertise in the principles of Behavioral Science coupled with this innovative technology allows us to provide a 360 degree view of the role emotion plays in the choice process often revealing hidden insights into product experience.
Emotion is instinctive, and while it plays a role in all three moments of truth, it most strongly impacts the Second Moment of Truth, when the consumer experiences the product after purchase. It is a measure of satisfaction with the product and directly affects the decision to re-purchase, and therefore, drives brand growth.