Seasonal Gifting – Spring Festival in China
In-store POSM & Gifting
In-store Festive POSM:
Aside from specially designed POSM, some brands have already put up their festive packaging on normal shelves. Using the A.I Eye Tracking Module – part of the newly relaunched A.I Pack Screener – we take a look at how this festive packaging performs on shelf.
BRANDS PLAY ON PACKAGING TO SPREAD FESTIVE CHEER
HOW ELSE DO BRANDS CONVEY THE FESTIVAL PACKAGING BEYOND TIGER?
Having seen many of the tigers used in packaging this year, we also explore how some other brands are doing it without the use of the zodiac representative for the year.
ARE FESTIVE PACKAGINGS ABLE TO ATTRACT SHOPPER ATTENTION?
We also zoom in within the chilled milk category, spotting a mix of products that have kept their festive packaging, and some with a special festive packaging design incorporated to give a glimpse at the type of festive packaging that might work better to attract shopper attention at shelf.
As our office in China and our Chinese ethnic colleagues in many different offices celebrate this Spring Festival, we at PRS IN VIVO wish you a roaring start to the Year of the Tiger.
To learn more about how this Spring Festival impacts future business opportunities, please contact PRS IN VIVO Asia at firstname.lastname@example.org
Behaviour First and See Through™ with Our Human Advantage.
Author: Ching Ling Ng, Associate Director China
Julie Zhao, Insight Analyst