Activation LAB™ tests your activation ideas by observing shopper’s actual behavior to validate the impact of retail marketing decisions before going to market.
The Activation LAB™:
We offer multiple in-context Activation Labs™ to help you test and evaluate using a behavior first and System 1 approach in the most realistic setting. Combining mobile eye tracking with actual behavior we can provide highly predictive results. We will help you decide which is best.
After observing shopping behavior, we re-engage shoppers for a deeper understanding of the shopping decisions, interests, motivations, occasions and barriers.
Evaluation and Recommendation
Activation Lab™ enables our expert teams to combine observation and evaluation of real shopping behavior with decades of experience to make informed recommendations across a variety of activation decisions.
Planograms, POSM and Product Placement
Pricing, Displays and Digital Tactics
Discover our other products
See through a number of packaging design routes via our unique blend of human and artificial intelligence.
See through shopper strategies in our best-in-class shopper facilities.
See through shopper reactions and effortlessly validate your packaging design ideas, rooted in Behavioral Science principles.
See through consumer's reactions to a product experience at an early stage or final validation, also connecting the product to the concept for higher efficiency.
See through new products with the highest market potential, at an early stage or final validation.
PRS IN VIVO's Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.
Activation LAB™ tests your activation ideas by observing shoppers' actual behavior to validate the impact of retail marketing decisions before going to market.