Activation LAB™ tests your activation ideas by observing shopper’s actual behavior to validate the impact of retail marketing decisions before going to market.
The Activation LAB™:
Evaluation and Recommendation
Planograms, POSM and Product Placement
Pricing, Displays and Digital Tactics
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See through a number of packaging design routes via our unique blend of human and artificial intelligence.
See through shopper strategies in our best-in-class shopper facilities.
See through shopper reactions and effortlessly validate your packaging design ideas, rooted in Behavioral Science principles.
PRS IN VIVO's Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.
Activation LAB™ tests your activation ideas by observing shoppers' actual behavior to validate the impact of retail marketing decisions before going to market.