Shopper DNA™
Our Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.

Facets of the
research include:

Discovery
We will undertake a program of primary research tailored to your needs to understand current shopping behavior, need states, and influences.
Exploratory Retail Observations and
E-Tailer Audits

Navigation
From shopper understanding, we'll create a shopper path to purchase and identify the different opportunities that exist along the shopper journey.
Big Data - Digital behavior analytics & social listening
360 Data - Single-source data of in-store & online shopping behaviors and habits
Thick Data - Personal journeys & ethnographies

Activation
We will use this path-to-purchase map as a starting point and facilitate a workshop with key Client stakeholders to generate potential activation ideas that are grounded in the opportunities identified.
Co-create behavioral strategies and drive your sales.
Award-winning NudgeLab™ activation with our sister agency Nudge Consultancy
In partnership with

Partnering with the BVA Nudge Unit allows Shopper DNA™ to be more actionable than ever before. Create real life activations, using behavioral science to drive omnichannel purchases.
NudgeLab™ Workshops to review the key moments of the Path-to-Purchase to co-create behavioral strategies to drive your sales.
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PRS IN VIVO's Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.

Activation LAB™ tests your activation ideas by observing shoppers' actual behavior to validate the impact of retail marketing decisions before going to market.

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