Shopper DNA™
Our Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.
Facets of the
research include:
Discovery
We will undertake a program of primary research tailored to your needs to understand current shopping behavior, need states, and influences.
Exploratory Retail Observations and
E-Tailer Audits
Navigation
From shopper understanding, we'll create a shopper path to purchase and identify the different opportunities that exist along the shopper journey.
Big Data - Digital behavior analytics & social listening
360 Data - Single-source data of in-store & online shopping behaviors and habits
Thick Data - Personal journeys & ethnographies
Activation
We will use this path-to-purchase map as a starting point and facilitate a workshop with key Client stakeholders to generate potential activation ideas that are grounded in the opportunities identified.
Co-create behavioral strategies and drive your sales.
Award-winning NudgeLab™ activation with our sister agency Nudge Consultancy
In partnership with
Partnering with the BVA Nudge Unit allows Shopper DNA™ to be more actionable than ever before. Create real life activations, using behavioral science to drive omnichannel purchases.
NudgeLab™ Workshops to review the key moments of the Path-to-Purchase to co-create behavioral strategies to drive your sales.
Discover our other products
See through a number of packaging design routes via our unique blend of human and artificial intelligence.
See through shopper reactions and effortlessly validate your packaging design ideas, rooted in Behavioral Science principles.
See through consumer's reactions to a product experience at an early stage or final validation, also connecting the product to the concept for higher efficiency.
See through new products with the highest market potential, at an early stage or final validation.
PRS IN VIVO's Shopper DNA™ process provides a map of the path to purchase identifying critical touchpoints and activation ideas.
Activation LAB™ tests your activation ideas by observing shoppers' actual behavior to validate the impact of retail marketing decisions before going to market.
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