How do I influence
shopper choice ?

Omni-channel & shopper ​​activation

Shopper behavior is changing rapidly. Touchpoints are everywhere and many channels are a potential path to purchase. PRS IN VIVO combines real shopper insights with expert Behavioral Science consulting to provide actionable activations for shopper success.   

Omni Pulse
Shopper Pulse

How can my package
deliver sales?


We are proud to serve as trusted advisers to the world’s largest manufacturers as well as upstart newcomers, providing best in class advisory services across all phases of their packaging development with the goal of improving business outcomes.


Our experience researching over 30,000 package and shelf designscoupled with our expertise in the art and science of packaging development, allows us to predict pack performance in all retail channels, helping you optimize the factors that can effectively drive your brand growth.

In-Context Research
Pack Check
AI Pack Screener

Will my new product drive
in market growth?

New Product Development

We believe that the best way to screen and validate concepts for new products is to present them to consumers in the context of how they would experience them in a shopping environment.  In context, on a shelf, even presented with an early rendering of a pack.

We utilize a proven behavioral framework in New Product Development (NPD) research, which allows brands to test new product concepts in the competitive context of the pack, the shelf and the shopping experience, as well as the usage context in the home, earlier in the NPD process, to produce research results that drive higher success rates and greater brand growth.

Product Experience

How to leverage behavioral science
on qualitative research?

Behavioral Qual

Qualitative research developed in a behavioral framework provides an inspirational foundation, enabling brands to observe, explore, empathize and hypothesize around consumer behavior.

Such immersive and inclusive qualitative research allows clients and creative agencies to leverage authentic consumer behavior throughout all stages of the product lifecycle.

The framework has been carefully designed to curate and blend the very best of behavioral science, semiotics, ethnography and design thinking to give clients a better chance of realizing business growth.

LAB, our qualitative consultative offer, is designed to Leverage Authentic Behavior, building on our expertise in behavioral science and deep competency in qualitative research. The pillars of our LAB framework are the foundations of a holistic journey in 4 key stages of product and experience lifecycles.